The One&Only chain of resorts has raffled “Dream Journey” as part of the Profi.Travel.Loyalty program
The One&Only chain of luxury resorts has become a participant of the Profi.Travel.Loyalty program and has already summed up the first results of working in the system. On the 25th of May among travel agents who have booked resorts in Dubai, Mauritius and the Maldives 4 tourism managers were defined to be the winners of the “Dream Journey with One&Only” contest and will enjoy the journey of their dreams.
From the 1st of March to the 15th of May One&Only held the “Dream Journey” contest among travel agents — participants of the Loyalty program. As part of the contest, they booked resorts of the company — One&Only The Palm (Dubai), One&Only Royal Mirage (Dubai), One&Only Reethi Rah (Maldives) and One&Only Le Saint Géran (Mauritius) and inserted data about bookings in the Profi.Travel.Loyalty program. After their bookings were confirmed by the One&Only staff, the participants automatically became the candidates for winning the prize.
Altogether, participants have sent more than 120 applications, 83 bookings being confirmed by the hotels. Several dozens of travel companies from Moscow, Saint Petersburg, Tyumen, Yekaterinburg as well as from the cities of Ukraine, Belarus and Kazakhstan took part in the contest.
On the 25th of May at the ceremonial banquet in Moscow organizers summed up the results and raffled prizes among the agents — 4 dream travels for a couple for 5 nights to the resorts of One&Only in Dubai, the Maldives and Mauritius with business class flights and suite or villa all-inclusive accommodation. The winners are tourism managers from Moscow, Kiev and Yekaterinburg.
Alexey Vengin, CEO of Profi.Travel:
“It’s always difficult to estimate the efficiency of b2b advertising, since from the time of contact with advertisement to the time of booking the tour by an agent long time can pass. Direct bookings are not the main sales channel for hoteliers, a lot of bookings come from tour operators. But it is not less important to influence retail sales, since they influence sales volume growth. Here in Profi.Travel we try to provide efficient help for every client who uses our promotional instruments. Last year we launched the Profi.Travel.Loyalty system that helps to keep account of the hotel bookings, including those done by tour operators. The system is working both separately as well as being a part of projects, contests and online academies. One of the most vivid examples is the ‘Dream Travel with One&Only’ contest based on the Loyalty program”.
The Loyalty program was launched in 2017, and in one year of operation proved to be highly efficient in the outbound tourism market. As part of the project, 64 partners have presented their tourism products, more than 6000 tourism managers became participants of the program, more than 5000 of bookings were done in several months of operation of the loyalty system. This year Profi.Travel.Loyalty came in the domestic market. As part of the loyalty program, foreign and Russian tour operators, hotel chains, resorts and other companies working in the tourism field can present their travel products and get real bookings. Participants of the program — professionals from travel agencies — can make their offers for clients more diverse as well as win some prizes for themselves.