Things will come right — in digital light! Online Travel Mart will reveal the novelties of both travel product and digital marketing

First time in history an online fair aimed at promotion of foreign travel product will start with a unique thematic project — OTM Digital Days.

The first two days of the Online Travel Mart: Summer 18 fair will be fully dedicated to the brand new promotional technologies regarding travel product and destinations, ways and tools of digital marketing as well as most modern online services and IT companies in the field of tourism.

The 5 and 6 of February will see the wide range of special events allowing national tourism offices, tour operators and other market players to get acquainted with the most up-to-date marketing novelties and innovative promotional tools that are successfully applied in the tourism field. Tourism market of today is actively developing its online sales segment, that gives us impetus to keep up with all the modern communicational and promotional tools.

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Including Digital Days in the schedule of OTM is a well-timed decision prompted by market needs.

 

At the OTM Digital Days you will learn about:

 
 ●   Trends and features of digital marketing
 
 ● Community management and content marketing
 
 ● Methods of wisely using modern channels for destination promotion
 
 ● Tools to push up the sales of ready tourism product
 
 ● Ways to estimate the efficiency of an advertising campaign in Internet

 

On the agenda of ОТМ Digital Days:

On the 5th of February all the events will be broadcasted online with simultaneous Russian-English translation

 ●   Panel discussions «Trends in digital destination promotion» starring VIPs and heads of marketing departments of NTOs, leading tour operators and digital promotion specialists. Participants will discuss modern technologies used in destination promotion.
 
 ● Presentations for tourism market participants from top experts in the digital marketing field: keys, tools and promotional strategies for the tourism field.
 

The schedule of the first day of OTM Digital Days is purposefully designed for the VIPs and heads of marketing departments of NTOs, domestic and foreign tour operators, DMCs, hotels and hotel chains, air companies as well as other market players.

Participants will get opportunities to share their unique experiences in using modern online promotion tools as part of the panel discussions. On top of that, series of workshops and expert presentations will show the way to systematize working with digital tools and learn about the latest trends, technological novelties and working keys applied in the tourism field.

6 February

 ●   Online presentations of IT companies working in the tourism field, online services, booking systems and much more for the broad professional tourism audience of Russia and the CIS.
 

The second day of OTM Digital Days will feature tourism professionals from Russia and

The audience of Online Travel Mart: Summer 2018 will consist of the most sophisticated and educated tourism professionals, mostly working with all the segments of travel product. Their interests include organization of custom-made tours for clients as well. That’s why one of the purposes of participation in the fair is establishing direct contacts with different market players.

 !   For the first time IT companies working in the field of tourism will become the full-fledged exhibitors of the main tourism fair of the season — OTM: Summer 18 together with NTOs, tour operators, hotel chains and other major market players. Digital Days will have their very own thematic place in the schedule of OTM

 

Expected audience of the summer OTM 2018 — more than 3000 tourism professionals from Russia and the CIS.

Participation in OTM is an opportunity for the IT segment players to dramatically expand the coverage of interested audience.

The IT-companies exhibiting at OTM Digital Days will:

 ●   Increase the popularity of IT service and communicate to tourism professionals why your service is crucial for their work
 
 ● Make your system attractive for customers and boost the sales
 
 ● Tell the audience about your competitive advantages and features
 
 ● Educate b2b-audience in special ways of working with IT services
 
 ● Get the contact base of tour operators and tour agencies staff interested in working with your company