ОТМ Digital Days: how to promote yourself in the Russian travel market
OTM Digital Days: real-world case studies
in destination marketing that work in Russia
From 5 to 22 February, the major seasonal online fair, Online Travel Mart, will be held for the third time at otm.profi.travel. Summer tourism product will be presented by over 60 exponents from 22 countries. But before travel companies will start presenting their seasonal novelties, we will reveal the secrets of effective work with the use of digital marketing tools that are fitted for the Russian tourism market.
How to make Russian tourists dream about your destination
On February 5, the major online fair of the season will begin with an exclusive event in the Russian market - the first digital marketing conference dedicated to modern tools and technologies to promote tourism product and destinations — OTM Digital Days. Conference is organized by Profi.Travel Media Holdings with support of ANTOR.
The main advantage of Digital Days is that any of suggested case studies or tools can be liberally used by travel companies to complete tasks of destination promotion and introduction of tourism product to the Russian market. The live streaming will be available on the conference website and supported by simultaneous interpretation in English.
Alexey Vengin, CEO Profi.Travel:
A year ago, during the premiere OTM: Summer Fair, we were the first in the Russian market to bring up the topic of using modern channels and tools for destination promotion. We invited around 10 representatives of national tourist offices located in Russia to attend our roundtable discussion. As a result, it has become obvious that the theme of digital marketing and effective promotional tools ignites interest among companies working in the Russian market. That is how we have come up with an idea of a major thematic conference. Its uniqueness lies in case studies, trends and mechanics that would be explained by experts and can be used in tourism in particular. Participation in the conference is free, it is enough for you just to sign in. We will live stream the event program online with simultaneous interpretation in English. This is our gift to the partners, colleagues and friends. We admit that no one in Russia had ever organized such a conference dedicated to digital promotion in tourism.
ОТМ DD Program: which digital marketing
tools work in Russian tourism market
During the conference, representatives of national tourist offices, tour operators and other travel business experts, as well as digital marketing specialists will share their experience and recommendations for online promotion of travel product and destinations to Russia and the CIS. Leading digital specialists will speak about modern promotional tools to use successfully in Russian travel industry in plain language and present the real-world examples, while tour operators will give advice on using it.
During the conference, representatives of national tourist offices, tour operators and other travel business experts, as well as digital marketing specialists will share their experience and tips on online promotion of travel product and destinations to Russia and the CIS. Leading digital specialists will speak about modern promotional tools that can be successfully used in Russian travel industry in plain language and present the real-world examples, while tour operators will give tips on implementing it.
The opening ceremony is followed by three blocks comprising the whole program of the conference:
✔ The first block is given to the best keys of destination marketing
✔ The second one comprises the professional discussion about the efficiency of advertising campaigns in Internet and choosing visitor counters that are best for your site,
✔ The third part presents digital marketing tools from experts and professionals implementing the tasks of promoting tourism product in the Russian tourism market.
Keys on organizing advertising campaigns in Internet will be presented by the National tourist offices of Israel, Catalonia, Dubai, Macao, Abu-Dhabi, Bahrain, Germany and South Korea.
Speakers of NTOs will share their experience of using such technologies as viral marketing, gamification in learning about tourism product, interactions with bloggers, smm, using loyalty system in b2b and other modern tools.
Real experience of NTOs in promoting destinations
in Russia and CIS countries
In the course of the conference keys will be presented by:
Ksenia Kobyakova, director of the department of the Ministry of Tourism of Israel in Russia, will present keys using viral content to promote the destination. Tests, lists, allcomers and fun!
Anastasia Startseva, representative of Dubai Department of Tourism in Russia, Ukraine, the CIS and Baltic countries, will tell about gamification in learning about tourism product for b2b. Main focus is given to the Dubai Expert program.
Dmitry Smirnov, coordinator of Macao Government Tourism office representation in Russia, will share his experience of interacting with video bloggers. What to place your stake on?
Wisely mixing the techniques to promote a destination to b2c. Keys on how to lead a tourist to a destination website straight from a cinema straight will be presented by Marina Kuzina, representative of Kingdom of Bahrain Tourism and Exhibition Authority.
Besides them, list of speakers of the conference includes department heads and marketing directors of international travel companies AVIAREPS, Action Global Communications, major tour operators Club Med, TUI and ANEX Tour whose many-year experience of successful operating in the tourism market of Russia and CIS countries will help to find your way in choosing channels and technologies from the vast field of marketing of destinations and tourism product.
Have a look at the program and learn about speakers
Participation in the conference is free. Register and follow the live streaming on the 5th of February with simultaneous interpreting into English.
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